Post by account_disabled on Feb 24, 2024 23:16:02 GMT -5
“I was in a wonderful place last weekend, I recommend you go there as soon as possible” . The restaurant with typical and genuine products, the hotel by the sea with a breathtaking sunset, the excursion between nature and good food. Let's face it: we have all been influencers at least once in our lives. Yes, because word of mouth has always been the best marketing weapon we use to organize dinners, stays, tours, trips, and much more. And this tool has reached, thanks to digital evolution, a further step In fact, we talk about influencer marketing , referring to all those digital activities that involve influential people, precisely, within promotional campaigns for a specific brand.
Lifestyle, food, travel, fashion and wine: these are India Part Time Job Seekers Phone Number List just some of the sectors most exposed to the attention of influencers. And among these, today we choose to focus on that of hospitality, a constantly changing area, now disconnected from the concept of naked tourism as we remembered it. Not only hotels, therefore, but also wineries, farmhouses, oil mills and all those structures capable of expanding their offer with real experiences linked directly, and not, to the commercial product. Have you ever organized a wine tasting, with an e-bike tour of the vineyards? Well, this is exactly what we are talking about: when we refer to the concept of hospitality, now, we can only include everything that revolves around the world of travel and which, in addition to the simple stay in a facility, also combines a proposal dedicated to the discovery of the Italian culinary and winemaking traditions.
Photo by Luca on Unsplash But why talk about influencers specifically for this sector? Influencer & Hospitality: the opportunities of the sector most affected by Covid-19… Because it is one of the commercial sectors most affected by Covid-19 and, therefore, paradoxically with more possibilities for growth in the coming months . If it is true that, for example, the online wine market has recorded growth compared to previous years with an overall increase of 8% (as confirmed by the Nomisma Wine Monitor 2020 Observatory ), it is equally true that the travel and tourism sector he has lived the last few months on a roller coaster. It is the research conducted by Extreme "Influencer Italia TRAVEL & FOOD, Analysis of the impact of COVID19" that confirms a slowdown in the activities of travel influencers during the pandemic . In fact, in 2020 these recorded an engagement reduced by 15.7% compared to the previous year , a drop that can be quantified in over 3 million total interactions.
Lifestyle, food, travel, fashion and wine: these are India Part Time Job Seekers Phone Number List just some of the sectors most exposed to the attention of influencers. And among these, today we choose to focus on that of hospitality, a constantly changing area, now disconnected from the concept of naked tourism as we remembered it. Not only hotels, therefore, but also wineries, farmhouses, oil mills and all those structures capable of expanding their offer with real experiences linked directly, and not, to the commercial product. Have you ever organized a wine tasting, with an e-bike tour of the vineyards? Well, this is exactly what we are talking about: when we refer to the concept of hospitality, now, we can only include everything that revolves around the world of travel and which, in addition to the simple stay in a facility, also combines a proposal dedicated to the discovery of the Italian culinary and winemaking traditions.
Photo by Luca on Unsplash But why talk about influencers specifically for this sector? Influencer & Hospitality: the opportunities of the sector most affected by Covid-19… Because it is one of the commercial sectors most affected by Covid-19 and, therefore, paradoxically with more possibilities for growth in the coming months . If it is true that, for example, the online wine market has recorded growth compared to previous years with an overall increase of 8% (as confirmed by the Nomisma Wine Monitor 2020 Observatory ), it is equally true that the travel and tourism sector he has lived the last few months on a roller coaster. It is the research conducted by Extreme "Influencer Italia TRAVEL & FOOD, Analysis of the impact of COVID19" that confirms a slowdown in the activities of travel influencers during the pandemic . In fact, in 2020 these recorded an engagement reduced by 15.7% compared to the previous year , a drop that can be quantified in over 3 million total interactions.
